Teenagers shop for jewelry more than other age groups. Analysts of the fashion market state that teens in America account for $33 billion per year of sales in the fashion and beauty industry, as more than 90% of them shop for clothing and accessories once a month or more.
Teenagers are seeking to establish their identity, and one element within their control is fashion. They choose their own jewelry, shoes, clothes, and hairstyles, and in so doing, they give themselves a unique identity. What they wear connotes what they believe, who they want to be, and what group they identify with.
Having a section of your business focus on the teenage jewelry business could be lucrative. Teens buy lots of jewelry for four central reasons:
1. Teens always seek something new. Teen trends usually last only about 6-12 months. They love to look at every item they haven’t seen before.
2. Adults often buy jewelry as a gift for teens, especially around holidays.
3. Most teens love shopping, and some have a good amount of money to spend. Their income is usually stable, as it can come from many sources, such as parents, babysitting, part-time work, and gifts, and they don’t mind spending it on what is important to them at the moment they see it.
4. Since the teen population is expanding and is expected to do so for many years, spending among teens will likely increase.
Teen Jewelry Designing Tips
- Keep up with celebrity styles. Check MTV and teen magazines to see what is being worn by pop stars, young actors, and bands. The entertainment industry significantly influences teen fashion.
- If you know any teenagers, ask them for ideas and opinions.
- Go into a Hot Topic store at a local mall.
- Bear in mind that teens usually don’t wish to wear something their parents would. Just because an adult designer would wear it doesn’t mean it would appeal to a teenager.
- Spiritual symbols are popular among teens. They are seeking to believe in something and often look for symbols of beliefs with which they want to be associated.
- Price some of your jewelry at $15 or less to tempt them with an impulse buy. Teens usually can’t pass up the irresistible pull of an affordable quality piece.
- Body jewelry - both pierced and nonpierced styles, are very popular among teens. Toe rings, ankle bracelets, and other jewelry set will be a hit, especially in warm climates or the summer season when skin is exposed.
- Young men wear jewelry now more than ever. Rugged, masculine teen jewelry includes hemp, leather, rubber, beads, and silver or pewter.
- Most teens avoid gaudy, outlandish jewelry. Teen jewelry needs to be simultaneously cool and wearable.
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